SOCIAL MEDIA AND BRAND MANAGER - AISH

Location: NW London
Organisation: Aish UK
Job Type: Full Time
Salary Range: £36,000-£40,000 depending on experience
Application Deadline: end of July
Expected Start Date: September 2026

About Aish UK 

Aish UK is one of the leading Jewish education organisations in the country, reaching thousands of young Jews every year across schools, university campuses and young professional networks. Our teams build real relationships and deliver serious Jewish learning in a way that is warm, relevant and honest. 

Our in-person work is strong. Our digital presence needs to match it. That is where this role comes in. 

Purpose of the role 

You will lead social media and digital brand development across Aish UK, working closely with senior leadership. You will shape how Aish UK shows up online: what we say, where we say it, who says it, and how it connects to what we actually do. 

The goal is not more content. The goal is relevance: a brand and online presence that young British Jews recognise, trust and want to engage with, and that draws them towards our people and programmes in the real world. 

This role has real room to grow. As our digital presence develops, so will the scope and seniority of the position. 

Key responsibilities 

Strategy and brand 

• Develop and deliver a social media strategy that reflects the diversity of our audiences across schools, campuses and young professionals, rather than treating them as one crowd. 

• Shape and sharpen the Aish UK brand online so that it speaks credibly to young Jews in the UK today. 

• Work out which platforms serve which goals and audiences, and where we should invest, experiment or step back. 

• Identify and lead new digital initiatives that build our presence and reach in ways that are bold but authentic to who we are. 

Content and production 

• Source, brief and manage content creators, videographers and photographers, working closely with the Jewish Futures media team. 

• Build a sustainable pipeline of content that is high quality, on brand and produced at a realistic pace. 

• Set standards for tone, look and quality across everything we publish. 

Working with our educators and departments 

• Work closely with the educational teams across Schools, Campuses and Young Professionals to close the gap between our online brand and our in-person programming, so that events feed content and content feeds events. 

• Work with individual educators to identify and develop the personalities within Aish, helping the right people become recognisable, trusted voices online in a way that suits them and serves the organisation. 

Measurement and learning 

• Define what success looks like for each platform and audience, track it honestly, and adjust the approach based on what the data and the community are telling us. 

• Report regularly to senior leadership on progress, insights and opportunities. 

Who you will work with 

You will report to the Director of Young Professionals and work day to day with department heads, educators, the Jewish Futures media team and external creators. This role sits at the junction of education, marketing and community, and it only works if you enjoy operating across all three. 

What we are looking for 

Expected

• Proven experience developing and executing social media strategy, ideally for a brand, community or organisation rather than only personal channels. 

• Strong understanding of the platforms young people actually use, how they use them, and how brands earn attention on them without embarrassing themselves. 

• Experience managing creatives: briefing, giving feedback, holding standards, keeping projects moving. 

• Excellent judgement about tone and audience. You know the difference between content that is relevant and content that is trying too hard. 

• Strong understanding of the UK Jewish community, particularly young Jews. You do not need to be an educator, but you need to understand what we are trying to achieve and why it matters. 

• Organised, self-directed and comfortable taking ownership rather than waiting for instructions. 

Desirable 

• Experience in Jewish communal, educational or non-profit settings. 

• Hands-on skills in video editing, design or photography. 

• Experience building personal brands or developing on-camera talent. 

Why this role matters 

Young British Jews are forming their sense of Jewish identity in a difficult climate, and much of that formation now happens online. Aish UK has the educators, the relationships and the content. This role exists to make sure all of that reaches people where they actually are, with a brand they are proud to associate with. 

How to apply 

Send a CV and a short note (or a link to work you are proud of) to ggoldwater@aish.org.uk.